SAN RAMON — Kellogg Company and the Walnut Creek-based Maya Archaeology Initiative, which share only the image of a toucan in their respective logos — Toucan Sam graces Froot Loops boxes — announced an unlikely partnership Tuesday.
Kellogg will contribute $100,000 to the nonprofit organization toward the building a Maya Cultural Center in Peten, Guatemala.
The Maya Archaeology group, which includes among its missions the safeguarding of Mayan heritage, educating youngsters about Guatemalan history and defending biodiversity in the country’s rain forest, was at odds with the cereal manufacturer three months ago over alleged trademark infringement. Kellogg had threatened legal action.
The two organizations are birds of a feather now, according to MAI director Clay Haswell.
Kellogg will feature Mayan accomplishments and a link to MAI’s website on boxes of Froot Loops cereal next year, he said. (source)